The United Nations stipulates that if a country’s population over 65 years old accounts for more than 7%, the country has entered the aging process. According to the National Bureau of Statistics, this proportion accounts for 17.3% in China, and the elderly population reaches 240 million, with an average annual increase of nearly The average annual growth rate of the six million elderly population exceeds the average annual growth rate of the total population. The elderly population is so large and continues to grow. However, it is difficult to find home products designed specifically for the elderly in home furnishing stores. Why is this seemingly huge “blue ocean” of the elderly home market so neglected?
1. Mild furniture suitable for the elderly
Furniture suitable for the elderly, furniture suitable for the elderly, has a clear target audience. However, whether at furniture fairs or furniture stores, we rarely see professional furniture brands suitable for the elderly. Children’s furniture, which is also a subcategory, has many brand competitors and the market has been cultivated to an extremely mature level.
Furniture used by the elderly must take into account both safety and practicality. The quality and production process of the hardware are also higher than those of ordinary furniture. For example, drawers or cabinets have higher requirements on the smoothness of the hardware, which increases the cost. . Even if their children have money, they are interested in buying furniture for the elderly. The long-term frugal consumption habits of the elderly will conflict with the high cost of furniture suitable for the elderly.
There are insufficient systematic studies based on the home lifestyle of the elderly. At present, we are still in the stage of developing countries. Due to their consumption level and the consumption habits of the elderly, most consumers do not have sufficient willingness and ability to pay for furniture suitable for the elderly. In addition, our basic research on age-friendly furniture is still scarce.
Furniture suitable for the elderly cannot be developed and produced by just a few companies. It requires more rigorous basic research and higher production standards than ordinary furniture. With basic research support and industry production standards, the design and production links of enterprises can enter the chain. Guan Yongkang was deeply impressed by the basic research on elderly-friendly furniture he saw in Japan: machines were used to restrict the designer’s neck, shoulders and even waist and legs to simulate the life status of the elderly. “Only when the movements are really like those of the elderly. Being restricted everywhere, they will have different feelings about how to design furniture that suits them. Furniture suitable for the elderly is not simply imagined and drawn by a few designers, but must be specifically designed based on the results of basic research. “Just like children’s furniture must not be a reduced version of adult furniture, furniture suitable for the elderly should not only consider comfort and safety, but also need to systematically meet the physical and psychological needs of the elderly with practical functions and humanistic care for the elderly.
Modern young people are busy with work. Many of them work away from their parents and do not pay enough attention to the elderly. Parents who live with their children mostly follow the hobbies and habits of the younger generation when it comes to household expenses, and rarely put forward their own exclusive needs.
The popularity of elderly-friendly furniture and its popularity in the market still await further economic development. Moderate investment from those who are interested in the market may start the market earlier.
Taishaninc’s products are mainly home functional elderly care beds, but also include peripheral supporting products such as bedside tables, nursing chairs, wheelchairs, lifts, and smart toilet collection systems, providing users with overall solutions for elderly care bedrooms. The core products are positioned in the mid-to-high end, which can not only bring the functional care of high-end nursing beds to the elderly in need, but also enjoy the care experience from home. At the same time, the warm and soft appearance will no longer make people lie in a hospital. Troubled by the intense pressure of being in a hospital bed.
Post time: Jan-04-2024